Carlos Rodriguez @Juminstock
I work on product at Startale, the team behind Startale App on Soneium. I write about why people adopt products, what keeps them, and how to build consumer apps that don't feel like crypto.
This blog is where I write down what I learn building consumer products: why people try something, why they come back, and what quietly makes them leave. A lot of it comes from working on Startale App and Soneium, where the job is making onchain products feel like normal apps.
Every post tries to be useful on its own. That means real numbers, real screens and real code you can copy, plus sources for anything I didn't see first-hand.
How it's organized
- Field Notes: One sharp insight about a product decision, a UX pattern or a user behavior.
- Teardowns: How consumer apps onboard, retain and charge. Annotated screens and a verdict.
- Build Logs: Real code on Soneium and real flows in Startale App. Copy-paste ready.
- Playbooks: Evergreen frameworks, updated as the field moves. Never rewritten from scratch.
Disclosure
I work at Startale. Posts about Soneium and Startale App are written from the inside, and I'll always say so. Opinions are my own.